Privacy Policy

ROAR for Good’s Privacy Policy

Last Updated: March 31, 2017


ROAR for Good LLC (“Company” or “we” or “ROAR”) respects your privacy and is committed to protecting it in accordance with our privacy policy (the “Privacy Policy”). ROAR provides or makes available to you certain products and services, including:

• The ATHENA device (the (“Product”) and any other wearable devices that connect to our Mobile Apps (defined below)(our “Devices”);

• The ROAR For Good Mobile Application and any other mobile applications we make available for download through the Sites (defined below), the Apple® App Store, other cell phone service provider locations or other locations we indicate or that may be accessed through computers or mobile devices (each a “Mobile App” and collectively the “Mobile Apps”); and

• Our websites located at (each a “Site” and collectively the “Sites”). The Devices, Mobile Apps, and Sites are collectively referred to as (collectively, the “ROAR Products and Services”).Your access to and use of ROAR Products and Services is subject to Company’s Terms of Use available at and any other applicable Terms of Use (each, a “Service Agreement”). This Privacy Policy describes:

  • the types of information we may collect or you may provide when you purchase, download, install, register with, access or use any ROAR Products and Services;
  • our practices for collecting, using and sharing your information; and
  • the security approaches we use to protect your information.

This Privacy Policy is incorporated into and made part of Company’s Terms of Use and any applicable Service Agreement.

This Privacy Policy applies only to information we collect through the ROAR Products and Services and from e-mail, text and other electronic communications sent through or in connection with the ROAR Products and Services.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, register with or use any ROAR Products and Services. By downloading, registering with or using any ROAR Products and

Services, or by consenting to be an emergency contact, you consent to the collection, use and disclosure of your information by Company in accordance with this Privacy Policy. This Privacy Policy may change from time to time. If we change our Privacy Policy, we will notify you by email, within the Mobile App, or on our Sites. Your continued use of any ROAR Products and Services after we make changes to this Privacy Policy is deemed to be acceptance of those changes, so please check this webpage periodically for posted updates.

Governing Privacy Law

The ROAR Products and Services are only intended for use in the United States. We make no representations that the ROAR Products and Services are appropriate or available for use outside the United States. Those who access or use the ROAR Products and Services from other countries do so at their own volition and risk and are entirely responsible for compliance with all applicable laws and regulations, and agree to be bound by United States privacy laws, which may be less restrictive than the privacy laws of their home jurisdiction. By using any ROAR Products and Services, you consent to the transfer of any of your information to the United States.

What Information Do We Collect?

We collect information from and about all visitors, users, and others who access the ROAR Products and Services (“User(s)”):

  • directly from you when you provide it to us;
  • automatically when you use the ROAR Products and Services. and
  • from other Users.

Location Information

We may collect real-time information about the location of your mobile device using its GPS and other technologies, which we will treat as personally identifiable information. If you activate the emergency feature of the ROAR Products and Services, we will attempt to determine your location as precisely as possible. We may utilize this information in the event that you activate the emergency features to communicate your location to emergency responders and/or your preprogrammed emergency contacts. We may track your location and associate/store such location with any messages, data, or incidents you transmit through the ROAR Products and Services.

Information You Provide to Us

When you download, register with or use the ROAR Products and Services, we may ask you to provide the following types of information:

  • If you are an Athena Device owner or are using the ROAR Products and Services, we may collect your personally identifiable information, such as name, postal address, email address, user name, telephone numbers, photos, gender, and age/date of birth;
  • If you are an Athena Device owner or are using the ROAR Products and Services, we may collect information about your precise geographic location, information about emergencies and incidents, and contact details of your emergency contacts and Designated Recipients;
  • If you are an Athena Device owner or are using the ROAR Products and Services, the name and mobile phone number of your emergency contacts;
  • If you are an emergency contact or Designated Recipient (as such term is defined by the ROAR Terms of Use), we may collect your name and mobile phone number as provided by a User of our ROAR Products and Services (As an emergency contact, you are not required to use or install the ROAR Products and Services. You will receive SMS messages to the mobile phone provided by a User of the ROAR Products and Services);
  • If you purchase a ROAR Product or Service from us, we may collect your credit card or other payment information for payments.

Before you provide information to us about third parties, including non-public emergency contacts and Designated Recipients, you should obtain their permission to reveal such information to us.

Information We Collect When You Use The ROAR Products and Services

When you download, access and use the ROAR Products and Services, such ROAR Products and Services may use technology to automatically collect:

  • Usage Details: When you access and use the ROAR Products and Services, we may automatically collect certain details of your access to and use of the ROAR Products and Services, including precise geolocation data, logs and other communication data and the resources that you access and use on or through the ROAR Products and Services.
  • Device Information: We may collect information about your mobile device and Internet connection, including the device’s unique device identifier, IP address, operating system, browser type, mobile network information and the device’s telephone number.
  • Stored Information and Files: We also may access files and other information stored on your device. This may include, for example, photographs, audio and video clips, personal contacts and address book information if you activate the emergency features of the ROAR Products and Services.

Information Collected From Other Users

  • We may collect information about you from other Users, such as emergency contacts or Designated recipients, to link your account with theirs so we can provide emergency notifications at your direction. When such person registers with ROAR he or she must agree to this Privacy Policy as a condition of use.

How Do We Collect Information?

The technologies we use for automatic information collection may include:

  • Cookies: A cookie is a small file placed on your device’s hard drive by a website to enable us to capture and store certain information, to provide you with a more personal and interactive experience on our Sites and Mobile Apps. Cookies, for example, may be used to store your login information to make it easier for you to log into the device when you want. We may also use cookies to help us understand your preferences based on previous or current ROAR Products and Services activity. We also use cookies to gather statistical information about use of the ROAR Products and Services in order to continually improve their design and functionality, to understand how they are used, and to assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you use the ROAR Products and Services. It may be possible to refuse to accept cookies by activating the appropriate setting on your device or browser. However, if you select this setting you may be unable to access or use certain features of the ROAR Products and Services and the ROAR Products and Services may not function properly.
  • Web Beacons: Pages of the Mobile Apps and Sites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit Company, for example, to count Users who have visited those pages or opened an e-mail and for other related ROAR Products and Services statistics (for example, recording the popularity of certain ROAR Products and Services content and verifying system and server integrity).

How Do We Use Your Information?

We use information that we collect about you or that you provide to us, including any personal information, to:

  • Provide you with the ROAR Products and Services and their contents, and any other information, products or services that you request from us. The information collected by the ROAR Products and Services is primarily designed to help you in the event of an emergency or incident including assisting others in assessing the event, responding, managing and coordinating responses, and reporting during and following emergencies and incidents. Information you provide to the ROAR Products and Services will be used, made available to others, and otherwise handled for these purposes. Please note, however, that the ROAR Products and Services are NOT a replacement for 911 or similar emergency response system. If you are in immediate danger, are suffering a medical emergency or are the victim of a crime, CALL 911 and/or the appropriate authorities and do not rely on the ROAR Products and Services.
  • Give you notices about your account, including expiration and renewal notices.
  • Notify you of ROAR Products and Services updates, and of changes to any products or services we offer or provide though the ROAR Products and Services.

The usage information we collect helps us to improve the ROAR Products and Services and to deliver a better and more personalized experience by enabling us to:

  • estimate our audience size and usage patterns;
  • store information about your preferences, allowing us to customize theROAR Products and Services according to your individual interests;
  • speed up your searches;
  • recognize you when you use the ROAR Products and Services; and
  • improve the ROAR Products and Services.

We may create aggregated and anonymized data sets from the information we have about our Users (including information they provide and information collected through their use of the ROAR Products and Services, including precise geolocation information) (collectively “Aggregated Data”). We may use the Aggregated Data without restriction. Without limiting the preceding, Aggregated Data may be provided to law enforcement officials, researchers, and universities for research or public safety purposes.

How Do We Disclose Your Information?

  • To Emergency Personnel and Law Enforcement: We may disclose identifying and non-identifying information about our Users if you activate the emergency features of the ROAR Products and Services. This information may be provided to emergency responders, police, and other public safety or law enforcement personnel.
  • To Family members and friends: When you ask us to invite a friend or family member to join ROAR, we may send such person invitation messages on your behalf using your name and contact details. We will also send your information to your designated emergency contacts if you activate the emergency features of the ROAR Products and Services.
  • To Third Party Service Providers: We may disclose your personal information to contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them, including web hosting, data services, analytics, and credit card processors or other payment providers.
  • Promotional Offers: We may contact you with Service-related announcements from time to time. We may use your personal information to provide you with offers about new products or services that we or other businesses may offer. However, in connection with such offers, we will not give another business your name, address, email address, mobile phone number or location information.
  • Non-Identifying Information: We may disclose information that does not identify an individual or device, including Aggregated Data, without restriction.
  • Change of Control: If the ownership of all or a substantial part of our business changes, including in the unlikely event of a bankruptcy, we may transfer your information to a new owner so that the ROAR Products and Services can continue to operate. In such a case, your information would remain subject to the terms of this Privacy Policy, unless you otherwise consent to the terms of a new or different applicable policy.
  • Other Disclosures: We may release personal information when we believe in good faith that release is reasonably necessary (i) to comply with laws including to comply with subpoenas, court orders, law enforcement investigations or other requests (including criminal and civil matters); (ii) to enforce or apply our Terms of Use or other agreements, such as Service Agreements; or (iii) to protect the rights, property, or safety of ROAR, our employees, Users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. We may also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some Users. Notwithstanding anything to the contrary herein, we may retain personal information to comply with applicable law or as necessary in connection with legal proceedings.

We do not use, or allow third party advertising networks to use, information about web browsing activity or location information collected through the ROAR Products and Services for targeted or behavioral advertising. We support the development and implementation of a standard “Do Not Track” browser feature that provides customers with control over the collection and use of information about their web- browsing activities; however, ROAR Products and Services do not currently respond to a DNT or similar signal. Once a standardized DNT feature is released, we intend to adhere to the browser settings accordingly.

Your Choices About Our Collection, Use and Disclosure of Your Information

We strive to provide you with options regarding the personal information you provide to us. You may modify the personal information on your account at any time. However, such modifications or deletions will only affect reports after the date of such modifications; any data associated with prior usage of the ROAR Products and Services will remain unmodified. This section describes mechanisms we provide for you to control certain uses and disclosures over your information.

  • Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies or block the use of other tracking technologies, some parts of the ROAR Products and Services may then be inaccessible or not function properly.
  • Location Information: You can choose whether or not to allow the ROAR Products and Services to collect and use real-time information about your device’s location through the device’s privacy settings. However, if you block the use of location information, many parts of the ROAR Products and Services may then be inaccessible or not function properly.

Accessing and Correcting Your Personal Information

You can review and change your personal information by logging into the Mobile App and visiting your account profile page. You may also send us an e-mail at to request access to, correct or delete any personal information that you have provided to us. We reserve the right to decline requests that are excessive or would be disproportionately burdensome or expensive. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your tips, comments, posts or other publicly posted content (“User Contributions”) from the ROAR Products and Services, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Users. Proper access and use of information provided on the ROAR Products and Services, including User Contributions, is governed by our Terms of Use.

Deactivating your ROAR Account

You can deactivate your ROAR account by contacting us at When you do, data that can identify you and that is associated with your account will be removed from the ROAR Products and Services. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. ROAR may continue to use your non-identifiable data and any Aggregated Data after you deactivate your account.

Data Security

Any sensitive information, in our sole and reasonable discretion, will be encrypted in transit using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the ROAR Products and Services, you are responsible for keeping this password confidential. You may not share your password with anyone. Be careful about giving out information in public areas of the ROAR Products and Services. The information you share in public areas may be viewed by any User of the ROAR Products and Services.

Unfortunately, the transmission of information via the internet and mobile platforms is not completely secure. We cannot guarantee the security of your personal information transmitted through the ROAR Products and Services. Any transmission of personal information is at your own risk. We are not responsible for disclosure resulting from your privacy settings or from circumvention of any security measures we provide.

Children’s Privacy

We do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information from our applicable database. If you believe we have any information from or about a child under 13, or if you are aware of a user under the age of 13 using the ROAR Products and Services directly, rather than through a parent or guardian, please contact us at please contact us at

Adults With Guardians, Conservators or Other Legal Supervision

No person who lacks the legal competence to enter into a contract may directly use the ROAR Products and Services. A legal guardian, conservator or other person with the legal right to do so may subscribe to the ROAR Products and Services to assist in the provision of care for such a person. Such legal guardian, conservator or other person with legal right shall be responsible for ensuring that the use of the ROAR Products and Services is by such legal guardian, conservator or other person with legal right, and not by the person who lacks legal competence.

Your California Privacy Rights

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once per calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2016 will receive information regarding 2015 sharing activities).

To obtain this information from Company please send an email message to with “Request for California Privacy Information” on the subject line and in the body of the message. We will provide the requested information to you at your e-mail address in response. Not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

Third Party Web Links

The ROAR Products and Services or content contained therein may contain links to other websites, services or resources on the Internet. When you access third party websites, services or resources, you do so at your own risk. Such websites and services are not under our control, and you acknowledge that Company is not responsible or liable for the content, functions, accuracy, legality, appropriateness or any other aspect of such websites, services, or resources. The inclusion of any such link does not imply endorsement by Company or any association with its operators. You further acknowledge and agree that Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services available on or through any such third party website or resource. If you follow a link to any of these websites, services, or resources, please note that these websites, services, or resources may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. If we make changes to how we treat our Users’ personal information, we will post the new Privacy Policy on this page with a notice that the Privacy Policy has been updated and we may, in our sole discretion, notify you by e-mail and/or text message to the primary e-mail address or phone number specified in your account or by an in-app alert.

The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address and phone number for you and for periodically visiting this Privacy Policy webpage to check for any changes.

Changes to our Privacy Policy will apply to information collected after the date of the change.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
ROAR for Good, LLC
3401 Market Street, Ste 200 Philadelphia, PA 19104