Everyday, women face the threat of harassment, assault, and violence.
So we got to work...
months of extensive research and product development
personal defense instructors & police officers interviewed
Athena devices user-tested
We envision a world with fewer assaults, less worry. One that’s safer. Where anyone can live their life boldly. So, we started ROAR for Good.
Athena is just
We do not just want to put a bandaid on the problem of violence against women. In addition to Athena, we are committed to getting to the root cause of this violence.
The ROAR Back Program
For each device sold, we ROAR back a portion of the proceeds to educational programs that have been shown to increase empathy and reduce violence.
Purchase with a Purpose
We’re extremely proud of our Certified B Corporation® status. This means we meet rigorous social, environmental, transparency, and accountability standards. By buying from us, you’re using your purchasing power as a force for good.
Meet our team
Co-Founder & CEO
Co-Founder & COO
Head of Supply Chain
Head of Marketing
Junior Software Developer
Senior Software Architect/UX Engineer
Experiential and Partnership Marketing Lead
PR Project Manager